-1920w.webp)
.svg.png){kind=logo}
The Journal. Plain English, no fluff.
Field guides, customer stories and the occasional honest take on what AI website builders can and can't do — written by the team at WebHero.
How to get your Google review link and QR code
The two-minute setup that makes asking for reviews easy, plus the words, timing and rules that turn finished jobs into five-star reviews.
Google Business Profile suspended? How to get it back
Why profiles get suspended, how to tell which kind you've got, and the appeal that gives you the best chance of being back on Maps.
Is Checkatrade worth it? An honest look for UK trades
What it costs, how the contract works, what you keep if you leave, and a simple sum to tell you whether it pays for your trade in your area.
What is GEO? Getting your business into AI answers
Generative engine optimisation in plain English: where the term came from, how it differs from SEO, and the handful of things a small business can do this week.
Can you remove a Google review? What works and what doesn't
Google will take down reviews that break its rules, not reviews you simply disagree with. Here's how to tell the difference, report the ones that qualify and handle the rest.
Do you still need a website if you have a Google Business Profile?
Your Google profile is the shop window. Your website is the shop. Here's why the trades that rely on one and skip the other leave work on the table.
Checkatrade vs MyBuilder vs Bark vs TrustATrader: which lead site is best?
How each one charges, how many trades chase the same job, what you're tied into, and what Rated People's collapse in September 2026 means for your options.
Stop renting your leads
Directories, lead sites and even Google can change the rules overnight. The trades that last build something they own alongside them. Here's how to start.
What shipped in May: faster imports, eight new templates, and better GEO
A round-up of everything new in Avago this month — the things you can use today.
Coming soon: AI Visibility, so you can see how AI engines describe you
A new view inside SEO that tracks how often — and how accurately — ChatGPT, Perplexity and Google AI Overviews surface your business.
How to rank in AI answer engines (ChatGPT, Perplexity, Google AI Overviews)
Generative Engine Optimisation — what it is, why it matters now, and the eight things to check on your site before next Monday.
The five-minute audit: is your business actually findable on Google?
Quick checks every small business should run on a Monday morning, plus the three fixes that move the needle.