Featured · Journal
How to rank in AI answer engines.
Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.
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The differentiator
Designed by humans. Populated by AI.
The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.
Read the deep-dive →The platform · seven feature pages
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Stop overthinking. Just have a go.
Most small businesses don't have a website. Or they have a bad one.
Not because they don't care — but because every option is either too cheap (and looks it), or too expensive (and takes months), or so flexible that you end up paralysed by the cursor blinking on a blank canvas.
Avago is the middle path. Built by WebHero.co, an award-winning, human-led web agency. We took a serious, enterprise-grade platform — the one used by 20,000+ agencies and over a million live websites — and put a layer on top that gets you from “I should really sort my website out” to “live on Google” in about five minutes.
Templates are designed by humans. AI does the boring filling-in. You stay in control. And when AI hits its limit, there are still humans on the other end.
Three principles. We try not to break them.
Free to build. Pay to publish.
You should be able to try the thing before you pay for it. You should be able to leave when you want. Pricing should be readable from a phone in a coffee queue.
AI is brilliant. But it has limits.
We don't pretend that AI builds magic. It builds 80% of what you'd want, fast. Avago Extra is there for the last 20% — by real humans who actually understand the web.
Your site, your decisions.
Avago is built on an open, enterprise-grade platform. If you ever want to move, you can — full export, no penalty, no drama. We have to earn your business every month.
Built by WebHero. An award-winning, human-led web agency.
Avago is the small-business product made by WebHero.co — a human-led design and development agency that's been building serious websites for serious businesses for over a decade. We've won awards for our agency work, but the question that started Avago was simpler: why can't every small business have a site this good, in a fraction of the time?
The Design team
Twelve years building brands and interfaces for clients of every size. Every Avago template starts here.
The Engineering team
The platform team — platform integration, AI orchestration, performance, infrastructure.
The AI & content team
The bit that does the heavy lifting between your business and your finished site. Models, prompts, guardrails.
The Customer team
Real humans answering real emails. The team that runs Avago Extra when AI hits its ceiling.Have an idea? Just have a go.
Your website is waiting to be built. No credit card. No commitment. Free to build — only pay when you're ready to go live.