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How to rank in AI answer engines.
Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.
Read the field guide →By topic
The differentiator
Designed by humans. Populated by AI.
The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.
Read the deep-dive →The platform · seven feature pages
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AI website builder for small business. Live in about five minutes.
DIY drag-and-drop builder
The veteran DIY drag-and-drop builder. Huge feature set, huge surface area.
The honest comparison. Where Avago wins, where Wix might still suit you.
We've spent serious time inside both. Here's the no-spin breakdown — feature by feature, then a list of cases where the other option is genuinely the right choice.
Wix pricing and features here are indicative and can change — check their current plans before relying on them.
Where Wix genuinely fits better.
- You want a massive app marketplace (300+ apps)
- You want the absolute lowest entry price and accept Wix branding on the free tier
- You need very specific edge-case features that have a dedicated Wix app
- You've already invested significant time learning Wix's editor
Where Avago wins, for most small business.
- You want a curated, professionally-designed template you can trust
- You want to be found in AI answer engines, not just Google
- You want a single, readable pricing page (3 tiers, not 8+)
- You want hourly access to humans on the Avago team when you get stuck
- You want a fast, standards-based site you fully own — export anytime, no lock-in
Already on Wix? We make the switch painless.
Switching is just an import: drop in your existing Wix site URL and Avago rebuilds it in about five minutes — the same as starting any new site. Refine it, then publish only when you're happy. Want a hand? Avago Extra can take it from there.
Have an idea? Just have a go.
Your website is waiting to be built. No credit card. No commitment. Free to build — only pay when you're ready to go live.