Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.
Read the field guide →The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.
Read the deep-dive →Most AI website builders generate a blank page and let a model fill the whole thing — bones and content. Avago is the other way round. Every site starts on a template a human designer built, and the AI's job is the one it's actually good at: writing your copy into it. Designed sites that don't look designed by a machine.
AI website builders, no-code drag-and-drop, and Avago's hybrid model each make different trade-offs. Here's where each one actually breaks.
One prompt in, a finished site out. Sounds great — until you notice every site has the same five sections, the same tone of voice, the same component library. Looks AI because it is AI.
You get full control of layout — which is great if you're a designer, ruinous if you're a florist. The page is empty until you fill it, and your weekend disappears into it.
Pick a template a designer built. Avago reads your Google Business, your Instagram, your old site — and writes your menu, your services, your hours into it. The bones are crafted; the content is yours.
It's not just an aesthetics argument. The hybrid model produces faster, more accurate, more maintainable sites — and you keep the editing keys.
Templates are hand-built in the same editor you'll use. Spacing, type, contrast, accessibility — all decided by a human before the AI gets near them. No 'the model invented a header that's 23px tall'.
The AI never invents facts about your business. It only rewrites what it reads from your source (Google Business, Instagram, your old site, a description). If you didn't say it, it isn't there.
Because the layout is template-based, every block is a known component. You can change a heading, swap a section, reorder a page — no rebuild, no re-prompt, no waiting.
When you publish, your site is real, standard HTML/CSS. If you ever want to leave, you take a normal website with you. No proprietary AI rendering layer to migrate off.
Three stages from your input to a populated, editable site. The first and the third are humans. The middle one is the AI doing the part it's good at.
Templates aren't generated — they're hand-built by an in-house designer in the same visual editor you'll use. Each one ships with a full type scale, brand-safe colour slots, eight section variants and pre-set mobile breakpoints.
Paste a URL — Google Business, Instagram, your old site — and Avago reads your business name, services, hours, photos, reviews and tone. Then it writes your copy into the template's slots, matched to the template's voice.
Within ~90 seconds you're inside the editor with a populated site. Click any block to change it. Add sections from the library. Replace any image. The AI stays out of the way until you want it back.
Once the site's populated, the experience is a proper visual editor — not a chat box. Drag sections, edit text inline, swap images, change colours. The AI is there if you want it, hidden if you don't.
Two halves. The first half — the template, the layout, the components, the design system — is built by a human designer. The second half — your content, your copy, your hours, your menu — is written by AI from your existing sources. You get human design quality with AI content speed.
No, and that's the point. We don't believe AI is good enough at design yet, and we don't want to ship sites that prove it. Every Avago site starts from a human-designed template. There are 32 today, and new ones get added every week.
Yes — fully. The output is a normal, standards-based site, editable in the visual editor. You can rearrange sections, add new ones from the library, replace any block, change any word. The AI doesn't lock anything.
Every block sourced from a URL is tagged with where it came from. If something's off, click the block, see the source, and either edit it directly or click 'rewrite' to regenerate from a different source.
Avago for Agencies includes the template editor — same tool our designers use. You can build a template once and have it auto-populate for every client you onboard.
Schema, GBP sync, llms.txt — found by Google, cited by ChatGPT.
Global CDN, image pipeline, JS budget, Core Web Vitals tuned.
Mailchimp, HubSpot, Slack, Notion and more — from the dashboard.
Your website is waiting to be built. No credit card. No commitment. Free to build — only pay when you're ready to go live.