Every form, mapped to a Mailchimp audience.
Drop a signup form anywhere on your site. Pick the audience. Field-by-field mapping is auto-suggested from the form labels. Tags get added automatically (page slug, source, UTM).
Per-form audience · tags→
Featured · Journal
How to rank in AI answer engines.
Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.
Read the field guide →By topic
The JournalField notes from the team at WebHeroCustomer storiesReal businesses, real Avago sitesGEO & SEO field guidesGet found on Google and AI enginesKnowledge baseEvery Avago how-to, indexable and linkableHelp centreAI chat, 24/7IntegrationsEvery app that connects to AvagoFor agencies & enterpriseWhite-label and APIStatusLive platform health
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The differentiator
Designed by humans. Populated by AI.
The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.
Read the deep-dive →The platform · seven feature pages
Hybrid Design EngineHuman-designed templates, populated by AI from your sourcesLogo generationVector logos via Recraft — scale to a favicon or a van, no quality lossThe visual editorClick-to-edit, section library, separate mobile editor — you stay in controlSEO & GEOSchema, GBP sync, llms.txt — found by Google, cited by ChatGPTSecuritySSL, backups, GDPR, WCAG — on every plan, not behind an upsellPerformanceGlobal CDN, image pipeline, JS budget, Core Web Vitals tunedAnalyticsFirst-party, cookie-free, no consent banner, real numbersCustom domainsConnect, transfer, register — free SSL, always portableIntegrationsMailchimp, HubSpot, Slack, Notion and 40+ more — connected from your dashboardAll features →The full capability map on a single page
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Integration · Email marketing
Capture leads on Avago, send them in Mailchimp.
Connect a Mailchimp audience and every form on your Avago site — newsletter signups, contact forms, booking confirmations — drops the right contact into the right list, tagged with the source page and the form fields they filled in.
What this integration does
Three things this integration does. From the form to the inbox.
Mailchimp on Avago is opinionated — we pre-wire the things you'd otherwise spend an evening configuring in Mailchimp's API panel.
Welcome emails, from the right template.
When a contact lands in an audience, Mailchimp's automation kicks in. Avago exposes the trigger so you can preview, swap template, and test the whole journey without leaving the dashboard.
Welcome · drip · re-engagement→
Unsubscribes flow back. So you never re-email.
When someone unsubscribes in Mailchimp, Avago marks them as do-not-contact across the site. Form submissions still go through, but no extra automations fire.
GDPR · ePrivacy · suppression→
Automation surface
Triggers and actions — what fires what.
Mailchimp events and Avago events trigger each other through the visual flow builder, or via the bundled automation tier.
Triggers · when this happens
mailchimp → avago
Contact subscribedSomeone joined an audience (from anywhere — not just your Avago site). Tag the matching contact in Avago's CRM block.
mailchimp → avago
Contact unsubscribedMarks the contact as do-not-contact. Removes from all other Avago-driven journeys.
mailchimp → avago
Campaign sentA scheduled campaign went out. Trigger an Avago dashboard event so you can correlate visits + conversions later.
mailchimp → avago
Click recordedSomeone clicked a tracked link in a Mailchimp email. Use as a funnel start.
Actions · do this
avago → mailchimp
Add to audienceDefault action on every Avago form. Pick the audience, map the fields, attach tags. Sensible defaults pre-populate.
avago → mailchimp
Add tagTag an existing contact. Useful for behavioural segmentation — 'visited pricing', 'downloaded PDF', 'booked a call'.
avago → mailchimp
Trigger journeyStart a specific Mailchimp automation from an Avago event (form submitted, page visited, order placed).
avago → mailchimp
Update merge fieldPush contact data back to Mailchimp — last visit date, lifetime value, last order — to fuel personalised sends.
Inside the dashboard
List health, from the form upwards.
See which Avago pages and forms are feeding each audience, the unsubscribe rate per source, and which of your campaigns drove the most return visits to your site. Sources and campaigns, finally on the same row.
- Form-to-list health score
- Per-page conversion rate
- Campaign clicks tied to visits
- Unsubscribe suppression, automatic
Setup
Three steps. About a minute.
The full setup. Most owners click through the defaults and never come back to this page.
Click 'Connect Mailchimp' in Integrations.
OAuth flow opens. Sign in to the Mailchimp account that owns the audience you want to feed. Approve the Avago app.
Pick a default audience.
Most sites have one main audience. Pick it as the default — every form on your site will land contacts here unless you override per-form. You can still send to other audiences with a per-form setting.
Map fields once.
Avago auto-suggests field mapping from your form labels (name → FNAME, email → EMAIL, etc). Confirm or tweak. The mapping is stored per form; new fields you add later auto-map by name.
Permissions & data
What this integration can see and do.
Avago stores a hashed copy of contact emails to enable suppression syncing. We do not store full Mailchimp audiences locally.
audiences:rwList, create and update audiences (lists) on your behalf.Both
members:rwAdd, update, tag and suppress contacts within audiences.Both
automations:readList your automations so they show in the flow-builder picker.In
automations:triggerStart a specific automation when an Avago event fires.Out
tags:rwCreate and apply tags to contacts.Both
webhooks:manageCreate the webhooks needed for unsubscribe + click events to flow into Avago.Both
Pairs well with. The usual stack.
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N
Automation · Knowledge & docsNotion
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H
Automation · CRMHubSpot
Connect HubSpot and Avago feeds your contacts, deals, tickets and email lists from one source: your site. Form…
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FAQ · 5 short answers
The questions we get about Mailchimp.
Will this work with my existing Mailchimp lists?
Yes. The integration lists every audience on your Mailchimp account and lets you pick. We never create a new audience without you asking — even if your default audience is empty, we'll feed it rather than spawning a duplicate.
Can I send emails directly from Avago instead?
Not today. The opinion is that email senders are a specialist job and Mailchimp/Brevo/etc do it better than we would. Avago captures and routes the contact; the email platform sends the email.
What about double opt-in?
Honoured. If your Mailchimp audience is set to double opt-in, Avago triggers the confirmation send and the contact doesn't go fully active until they click the link in the confirmation email — exactly as Mailchimp expects.
Is there support for Mailchimp Transactional (formerly Mandrill)?
Not as a separate integration — the standard Mailchimp integration covers the marketing send path. For transactional sends from Avago (order confirmation, booking confirmation), use the built-in Avago transactional email which is included on every plan.
Can I move from another email tool?
Yes. The integration's import flow accepts a CSV from any provider (ConvertKit, Brevo, ActiveCampaign, HubSpot) and pushes it straight into the Mailchimp audience you've picked.
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