Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.
Read the field guide →The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.
Read the deep-dive →Already own a domain? Connect it to your Avago site and we handle DNS, SSL, redirects and the www-vs-apex bit. You keep the domain at your existing registrar — we don't sell or hold domains. The point: easy to attach what you already own.
DNS hasn't got harder, but the tools around it have got worse. Three takes — and the one Avago settled on.
The builder gives you an IP and tells you to log into your registrar to add a record. Hope you remember your registrar password. Hope you find the right field. Hope you wait the right amount.
Some builders sell you the domain as part of the package — easy to set up, harder to leave. The domain is registered with them; if you cancel the subscription, you can lose access to it. Renewals are often above market rate too.
Avago doesn't sell or register domains. You bring a domain you already own (from any registrar), follow the walkthrough we generate for your registrar, and your site is live on your own domain in about five minutes. SSL is included, redirects are handled, and the domain stays yours — always.
Four things the platform handles once you point your domain at Avago. The bits you used to have to think about — or hire someone to think about.
Tell us your domain and we detect who it's with. You get the exact records to add, with screenshots for the big ones (GoDaddy, Namecheap, 123-reg, Cloudflare, IONOS, OVH, Hover, NameSilo and more). Live DNS-propagation check tells you the moment it's resolved.
Every connected domain gets an SSL certificate at no extra charge — issued automatically when DNS resolves, renewed silently 30 days before expiry. HSTS preloaded, TLS 1.3, HTTP/3 on supported clients. You never see a cert-expiry outage.
www → apex (or apex → www, your call). HTTP → HTTPS, always. Migrating from an old site? Avago crawls your old URLs and builds a 301 redirect list automatically so you don't lose SEO equity from a domain change.
Run multiple variants of the same domain? Add them all. Pick one as primary; the others 301 to it automatically. Useful for .com + .co.uk + .uk, or when you've rebranded and want the old domain to forward.
The only case — Avago doesn't sell domains. Here's what attaching one looks like.
Type yourdomain.com. We look it up, see who it's registered with, and check what's already configured. If we can detect your registrar we'll show you a walkthrough specific to their UI.
We show you exactly two DNS records to add at your registrar (A and CNAME, or ALIAS if your registrar supports it). Copy / paste. We watch the DNS in real time.
When DNS resolves, we provision SSL, set up www/apex redirects, generate any 301s from your old URLs to your new ones, and flip the switch. Your site is live on your domain.
A real-time view of your DNS records, SSL status and redirect rules. No 'wait 24 hours and see' — the dashboard shows what's resolved where, right now.
Yes — that's the only way to use a custom domain on Avago. We support any registrar. You get per-registrar instructions for the most common ones, plus generic A / CNAME steps for the rest. Your domain stays with your current registrar; you just point DNS at us.
No. Avago doesn't sell or register domains, so there's no domain shop in the dashboard. If you don't own one yet, register at any registrar you like (GoDaddy, Namecheap, Cloudflare, 123-reg, etc.) and then connect it to your Avago site — it's the same connect flow either way.
Yes — 256-bit SSL is included on every connected domain on every plan, with no extra charge. It's auto-issued when DNS resolves and silently renewed 30 days before expiry.
Yes. Add as many as you like. Choose one as primary; the others 301 to it automatically.
Avago doesn't host email itself, but the dashboard sets up MX records for Google Workspace, Microsoft 365, Fastmail and Proton with one click — and we leave any existing MX records alone when you connect.
SSL, backups, GDPR, WCAG — on every plan, not behind an upsell.
Global CDN, image pipeline, JS budget, Core Web Vitals tuned.
Mailchimp, HubSpot, Slack, Notion and more — from the dashboard.
Your website is waiting to be built. No credit card. No commitment. Free to build — only pay when you're ready to go live.