Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.
Read the field guide →The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.
Read the deep-dive →Free AI logo generation, built into the wizard — and not the pixelated PNG most tools hand you. Avago generates true vector logos with Recraft, the AI model made for designers and creatives. Scale it to a favicon or the side of a van; it stays razor-sharp.
Two things go wrong with the usual AI logo tools — and the one decision that makes a generated logo actually usable.
Most AI logo tools output a fixed-resolution PNG or JPEG. Fine on screen at small sizes — but put it on a sign, a vehicle wrap or a large-format print and it pixelates. You end up paying a designer to redraw it.
Template-based 'logo makers' stitch together stock icons and fonts thousands of others use — then charge you to download anything high-resolution. The result rarely matches the rest of your brand.
Avago generates logos with Recraft — an AI model built specifically for design and creative work — and returns true vectors (SVG). Pick a style, set your colours, get four options in about ten seconds. Free while you build.
Four reasons the logo Avago makes is one you'll keep — not a placeholder you replace.
We use Recraft's v4 vector model — purpose-built for logos, icons and brand marks, not a general image generator bolted onto a website tool. It understands negative space, balance and legibility at small sizes.
Every logo comes back as SVG — mathematically defined, not pixels. Blow it up to the side of a van or shrink it to a 32px favicon and it stays perfectly sharp. Export it and use it anywhere, on or off Avago.
Choose text-only, icon-and-text or icon-only; pick from curated styles (minimal, geometric, badge, handwritten and more); set the palette. The generator works to your brief, not a random aesthetic.
Generation is free while you build — make as many sets of four as you like, tweak the brief, or upload your own logo instead. Nothing's locked; the logo flows straight into your site's header, favicon and social cards.
Three steps from a blank brand to a vector logo wired into your site — no design tool, no designer brief, no wait.
Your business name and tagline come pre-filled from the import. Pick whether you want text, an icon, or both; choose a style; set your colours. If the AI read your business, it even suggests an icon concept you can edit.
Avago sends your brief to Recraft and returns four distinct vector options in about ten seconds. Not keen? Regenerate for four more, or adjust the style and colours and try again — as many times as you want.
Pick one and it's wired straight into your site — header, favicon, social share cards. Prefer your existing logo? Upload it instead at any point and skip generation entirely.
The logo step is part of building your site — not a separate tool you bolt on afterwards. Style presets, your colours, and four generated options you can use, regenerate or replace with your own upload.
Recraft — specifically its v4 vector model. It's an AI built for designers and creative work (logos, icons, brand marks), rather than a general image generator. That's why the output is clean, balanced and legible at small sizes.
A vector (SVG) is defined by maths, not pixels, so it scales to any size with zero loss of quality — a 32px favicon or a full vehicle wrap, both razor-sharp. Raster logos (PNG/JPEG) blur the moment you enlarge them, which is why so many 'free' AI logos can't be used in print.
Both. Regenerate as many sets as you like and adjust the style, content and colours each time. Already have a logo? Upload it instead at any point and skip generation — Avago places it across your site the same way.
Yes. The logo is yours — export the SVG and use it on business cards, signage, socials, anywhere. It isn't locked to your Avago site.
Human-designed templates, populated by AI from your own sources.
Click-to-edit, section library, separate mobile editor. You stay in control.
Global CDN, image pipeline, JS budget, Core Web Vitals tuned.
Your website is waiting to be built. No credit card. No commitment. Free to build — only pay when you're ready to go live.