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Journal · Field notes
The Journal. Plain English, no fluff.
Field guides, customer stories and the occasional honest take on what AI website builders can and can't do — written by the team at WebHero.
What is GEO? Getting your business into AI answers
Generative engine optimisation in plain English: where the term came from, how it differs from SEO, and the handful of things a small business can do this week.
How to rank in AI answer engines (ChatGPT, Perplexity, Google AI Overviews)
Generative Engine Optimisation — what it is, why it matters now, and the eight things to check on your site before next Monday.