The Avago pricing model — Free / Go live / Security plus

Free until you publish

Avago's pricing is built around a simple idea: building is free, and you only pay to go live. You can sign up with no card, import your site, pick a template, edit every page and see exactly how it looks — for as long as you like, at no cost. There's no trial clock ticking. You commit money only when you're ready to put the site on your own domain in front of customers.

The Go live plan

When you're ready to publish, the Go live plan is £34.99/mo. It includes everything needed to run a real site:

• Your custom domain connected
• Free SSL and secure hosting
• Unlimited pages
• The full SEO and GEO toolset
• Analytics

This is the plan most small businesses need and nothing more.

Security plus — what extra you get

Security plus is £69.99/mo and includes everything in Go live, plus compliance features that some businesses are obliged to meet:

• WCAG / ADA accessibility support
• Privacy and cookie compliance tooling

Choose it if accessibility or data-privacy compliance matters to your sector or your customers; otherwise Go live is plenty.

Annual vs monthly

Both paid plans can be billed monthly or annually. Monthly keeps you flexible; annual lowers the effective cost if you know you're in for the year. You can switch between them, and VAT invoices are available either way for your records.

Refunds and downgrades

You can cancel anytime — there's no minimum term. You can also move between plans: upgrade to Security plus when you need the extra compliance tools, or downgrade to Go live when you don't.

Because building is free, the honest way to evaluate Avago is to build your whole site first and only subscribe when you're genuinely ready to publish. Nothing about the cost is hidden behind the paywall except going live itself.