'GBP sync paused' — every reason that happens

The eight causes

A paused Google Business sync almost always has a specific, fixable cause. Here are the eight we see, with the resolution for each:

1. Revoked OAuth token. The most common cause — Google has expired or revoked the connection. Reconnect from Integrations → Google Business and the sync resumes.
2. Downgraded access. Your role on the listing dropped below manager, so Avago can no longer write. Restore owner or manager access, then reconnect.
3. Password or security change. Changing your Google password or security settings can invalidate the token. Sign in again and re-authorise.
4. Listing suspended by Google. If Google suspends the profile, nothing can sync until it's reinstated. Resolve the suspension with Google first.
5. Duplicate or merged listing. If the location was merged or duplicated, the link can break. Confirm which listing is live and reconnect to that one.
6. Location removed or moved. Deleting the location, or changing its address enough to need re-verification, pauses the sync until the listing is verified again.
7. Conflicting edit on Google's side. A pending edit awaiting Google's review can hold the sync. Wait for Google to approve or reject it, then it continues.
8. API quota or temporary outage. Occasionally Google's API is rate-limited or briefly down. These clear on their own; the sync retries automatically.

If you've reconnected and it still pauses, check your access level on the listing first — a quietly downgraded role is the cause people miss most often.