Activating schema markup on your pages
Schema is on by default — but here's how to confirm, what each type does, and when to override.
Schema on by default
Structured data is what lets a search or answer engine understand what your content is, not just read the words. Avago adds it for you automatically — you don't paste any code. Out of the box your site ships with the schema types that matter for a small business:
- LocalBusiness — your name, address, phone, hours and area.
- FAQ — any genuine question-and-answer sections.
- BreadcrumbList, Organization and others where they apply.
This is part of why Avago sites are well set up for SEO and GEO from day one.
Confirming it's working
You don't have to take it on faith — you can check the markup with Google's own tool:
- Publish the page (schema is emitted on the live site).
- Open Google's Rich Results Test.
- Enter the page URL and run it.
- Confirm the detected types — LocalBusiness, FAQ and so on — and check there are no errors.
If a type you expected isn't showing, make sure the page actually contains that content — FAQ schema only appears where there's a real FAQ section, for instance.
When to override
The defaults are right for most sites, but you can adjust them when your situation is specific:
- Multiple locations may need their details set per page rather than site-wide.
- A particular content type — events, products, recipes — may warrant its own schema beyond the defaults.
- Incorrect auto-detected details should be corrected at the source, in your business settings, so the markup follows.
Don't add duplicate schema by hand on top of what Avago generates. Two LocalBusiness blocks describing the same place can confuse engines more than one clean block helps them.
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