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How to rank in AI answer engines.

Generative Engine Optimisation — what it is, why it matters now, and eight things to check before next Monday.

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The differentiator
Designed by humans. Populated by AI.

The Hybrid Design Engine — every site starts on a template a human built, then the AI writes your copy into it. Designed sites that don't look designed by a machine.

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The platform · seven feature pages
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03.
AI & content · 5 articles

AI & content. Copy that reads like yours.

The AI in Avago has a specific job — fill the template, source-locked. This section is everything about how that works and how to keep it honest.

Articles

Everything in AI & content. Live articles below.

All articles in this section, most recently updated first.

01
Multi-language sites — translation and toneGenerating a second-language version, hreflang setup, per-language URLs, keeping the voice consistent.7 min · 10 Jun 2026
02
Spotting AI-tells in copyPhrasings and patterns that signal the AI didn't fully ground — and how to fix them.7 min · 10 Jun 2026
03
Tone presets vs. custom voiceSix presets, and how to write a custom voice prompt that the AI actually follows.6 min · 10 Jun 2026
04
One-click rewrite on any blockThe button, the options, the source-swap. When to use it and when to write it yourself.4 min · 10 Jun 2026
05
How Avago writes your copy — the source-locked modelThe sources, the source-locking, the prompt structure, the per-block rewrite, and what the AI will never do.12 min · 10 Jun 2026

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