How Avago writes your copy — the source-locked model
The sources, the source-locking, the prompt structure, the per-block rewrite, and what the AI will never do.
What 'source-locked' means in practice
Avago's copywriter is source-locked: it only writes from material you give it. It does not reach out to the open web, and it does not invent facts to fill a gap. If a claim isn't supported by one of your sources, the AI won't make it — it leaves a placeholder for you instead. The point is trust. The copy on your site should be things you can stand behind, not plausible-sounding filler an AI dreamed up. Source-locking is the mechanism that keeps it honest.
The five sources we read by default
The AI grounds on the sources you provide at setup and can keep using afterwards:
- Your existing website, if you imported one.
- Your Facebook page.
- Your LinkedIn page.
- A typed description of the business.
- Uploaded notes — any extra documents or text you add.
The more you give it, the richer and more accurate the writing. Thin sources produce cautious, generic copy; specific sources produce copy that sounds like you.
Per-block rewrite — when and how
You don't regenerate the whole site to change one paragraph. Select any text block and choose rewrite, and the AI redrafts just that block from your sources. Use it to:
- Shorten a section that runs long
- Try a different angle on a headline
- Match a block to a tone you've set
Each rewrite is a fresh draft you can accept, run again or edit by hand.
What the AI is told never to do
The model operates under firm instructions:
- Never invent services, products, prices or locations.
- Never fabricate reviews, testimonials, awards or statistics.
- Never claim qualifications or accreditations not present in your sources.
- Never copy a competitor's wording.
Where it lacks a fact, it flags the gap rather than guessing.
Reviewing AI output before publishing
Source-locked is not the same as finished. Always read the draft as your customer would:
- Check every factual claim against reality — hours, prices, qualifications.
- Make sure the voice sounds like you, not like software.
- Cut any line that's true but adds nothing.
- Confirm names, places and contact details are exact.
The AI gets you to a strong first draft fast. The final ten per cent — the judgement about what's true and what sounds right — is yours.
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