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What a website redesign costs.
Usually more than the original, because someone has to work out what to keep. Here is the 2026 range, and an honest test for whether you need one at all.
A UK website redesign costs £1,200 to £6,000 in 2026, typically 20% to 40% more than building the same site from scratch. The premium is content audit and migration, not design. If your site is under five pages, rebuilding is almost always cheaper than redesigning.
Where the money goes.
| Line item | Typical | Why it costs that |
|---|---|---|
| Content audit | £300 to £800 | Someone reads every page and decides what survives |
| Design | £600 to £2,400 | The part you actually wanted |
| Build | £400 to £1,800 | Cheaper than a new site, unless the old one was custom |
| Migration and redirects | £200 to £700 | Skipping this is how sites lose their rankings |
| Avago rebuild | £0 to build | Imports the existing site, so the audit happens automatically |
Do you actually need a redesign?
Three honest tests. If none of them is a yes, spend the money on photography instead.
It fails on a phone
Over 70% of small business traffic is mobile. If yours pinches and zooms, that is the whole case made and you can stop reading.
You cannot edit it
If changing your opening hours means emailing someone and waiting, you are paying rent on your own website.
It is factually wrong
Old prices, a dead phone number, staff who left in 2021. This is a content problem, and it is far cheaper to fix than a redesign.
Questions.
Will a redesign hurt my Google rankings?
It can, and the usual cause is missing redirects rather than the design itself. If URLs change, every old address needs a 301 to its new equivalent. Ask any quote to include a redirect map, in writing.
Can I keep my existing domain and content?
Yes to both. Your domain moves with a DNS change, and your existing content can be imported rather than retyped. Avago pulls the copy, images and structure straight off the current site.
How often should a small business redesign?
Every four to six years is typical, but time is the wrong trigger. Redesign when the site stops doing its job on a phone, not when it turns a certain age.
Other costs.
What a small business website actually costs. →
Five pages, a contact form and somewhere to put your phone number. Here is what each route to that actually charges, and where the money goes.
What is actually in a website design package. →
Packages exist so agencies can quote without a call. That makes them useful for comparison and easy to misread, because the tier names mean nothing across two suppliers.
What an online shop costs to build. →
The build price is the part everyone quotes. The fees are the part that decides whether the shop makes money, and almost nobody puts those in the proposal.