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Wix vs GoDaddy.
Most people end up comparing these two because they bought a domain and got offered a website builder on the next screen. That is a reason to look, not a reason to buy.
Wix Better as a website
A far more capable editor, a much bigger template library and a real app market. More to learn, and more rope to hang yourself with.
GoDaddy Better if you are in a hurry
Simpler and faster to get something adequate live, particularly if your domain is already there. The ceiling is much lower.
Side by side, honestly.
We include ourselves in the last column, and the last row is the one where we lose.
| Wix | GoDaddy | Avago | |
|---|---|---|---|
| Published entry price | From £9/mo | From £8/mo | Free to build, £34.99/mo to publish |
| Template library | 900 plus | Limited | 32, curated |
| Design ceiling | High | Low | High |
| Writes your copy for you | Partly | Partly | Yes |
| Imports from your socials | No | No | Yes |
| Renewal pricing jumps | Sometimes | Often | No |
| Export your site elsewhere | No | No | No |
Competitor prices are the vendors' published UK list prices and change often. Check before you buy.
Where both of them lose.
This is the honest bit, and the last one applies to us too.
The intro price is not the price
Both discount the first term heavily. Check the renewal figure before you commit, because that is the one you will pay for years.
Bundling is not a feature
Having your domain and site in one account is convenient and is not a reason to accept a worse website.
Neither starts from your business
Both give you an empty template. The copy is still yours to write.
So which one?
Questions.
Should I use the builder my registrar sells me?
Only if it is genuinely the right product. Convenience at checkout is worth very little three years in, and moving later means rebuilding.
Is GoDaddy good enough for a small business?
For a simple one-page presence, yes. For anything that needs to look considered or grow beyond a few pages, you will outgrow it quickly.
Which is better value at renewal?
Wix, generally, because its renewal pricing is closer to its advertised pricing. Always check both figures against the tier you actually need.
Other comparisons.
Wix vs Squarespace →
A comparison from someone with no affiliate deal on either. Real pricing, where each one wins, and the thing both of them get wrong for small businesses.
Wix vs WordPress →
One you can use this afternoon, one you will still be configuring next month. Which suits a small business, and what each really costs to run for a year.
Squarespace vs WordPress →
Squarespace looks right out of the box. WordPress does anything, eventually. A comparison for people who want a working site, not a new hobby.