Setting up the Mailchimp integration

Connecting Mailchimp

Mailchimp is a native integration, so connecting is quick and code-free. In your dashboard, open Integrations and choose Mailchimp, then Connect. An OAuth window opens — sign in to your Mailchimp account and approve the access. Avago only needs permission to add and update contacts in your audiences; it isn't reaching into the rest of your Mailchimp account. Once you're back, the integration is live and ready to map to your forms.

Picking a default audience

Mailchimp organises contacts into audiences (lists). After connecting, choose a default audience — the one new signups go to unless you say otherwise. For most small businesses there's a single main audience, so this is a one-time choice. Pick it from the integration settings and every form that captures emails will route there by default.

Field mapping

Your form fields and Mailchimp's contact fields need to line up so the right data lands in the right place:

• Email maps to the subscriber's email address (required).
• Name maps to first/last name merge fields.
• Phone, company and others map to the matching merge fields.

Set the mapping once in the integration settings. Anything you don't map simply isn't sent.

Per-form audience

The default audience is a starting point, not a straitjacket. On any individual form you can override the audience, so a newsletter form feeds your main list while an event form feeds a dedicated one. You can also map fields per form where a particular form captures something extra.

Add a tag or use a per-form audience to keep your sources separate. Knowing whether a contact came from your newsletter box or a quote request makes your follow-up far more relevant.