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Importing your existing website

Paste a URL — Avago grabs branding, copy, hours, photos and your tone. What we read, what we ignore, and how to fix a bad import.

Article6 min·Updated 10 June 2026·By Avago team

What we read from your existing site

When you paste a URL, Avago crawls the public pages and pulls out the substance of your site:

  • Branding — your logo, colour palette and fonts where we can detect them.
  • Copy — headings, body text, service descriptions and your about section.
  • Business details — opening hours, phone, email and address.
  • Photos — images worth reusing, pulled at the best resolution available.
  • Tone — how you write, so AI copy matches your voice rather than a generic one.

This becomes the raw material the AI uses to populate your new template.

What we deliberately ignore

We do not import your old layout or code. The structure of the previous site, its theme, its plugins, its HTML and CSS, its page hierarchy — none of it comes across. That is on purpose. You are moving onto a human-designed template on enterprise-grade hosting, so dragging the old structure with you would only hold the new site back. We take the content; we leave the scaffolding.

When the import looks wrong

Imports are a starting point, not a final answer. If something looks off:

  1. Missing pages — older or unlinked pages may not be reachable from the homepage. Add them manually or re-import a deeper URL.
  2. Wrong colours — if your brand colours sit in images rather than the site's styling, set them by hand in your theme settings.
  3. Thin copy — if the original site was light on text, the AI will have less to work with. Add a few notes about the business and rerun the copy.
  4. Outdated details — always check hours, prices and contact details against reality before publishing.

If the import is badly incomplete, it is often faster to start from a short typed description and treat the import as a source of photos and branding only.

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